Ajay Devgn’s Singham Again can release on THIS holiday to avoid Diwali clash with Kartik Aaryan’s Bhool Bhulaiyaa 3
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‘Singham 3’ is being referred to as the ‘Avengers’ moment of Rohit Shetty’s Cop Universe. The excitement surrounding the film has led to a remarkable non-theatrical deal for Rohit. Even before its release, the film has already grossed ₹200 crores.
After a decade, the original hero of Rohit Shetty’s Cop Universe is making a comeback with a solo film. Bollywood star Ajay Devgn is set to make a powerful return to the screen in his iconic Singham avatar. ‘Singham 2’ was released in 2014, and since then, Ajay has made cameo appearances in two films of the Cop Universe, ‘Simmba’ and ‘Sooryavanshi.’ The story of his character is set to progress after ten years, and fans are eagerly anticipating this development. The buzz for ‘Singham Again’ (Singham 3), which is slated for a Diwali release, is already becoming evident. Rohit Shetty has put together a strong promotional strategy for ‘Singham 3.’
Singham 3 earnings reached 200 crores even before the release.
According to a report from Pinkvilla, Rohit Shetty has already earned 200 crores from ‘Singham Again’ even before its release. This revenue has been generated through non-theatrical deals. A source cited in the report stated, “This is the largest non-theatrical deal for Ajay Devgn and Rohit Shetty. Due to the strong demand for Rohit’s films, he has consistently secured significant deals with satellite players (TV). Now, for ‘Singham Again,’ he has also landed a major deal with digital platforms.”
Ajay Devgn’s Singham Again and Kartik Aaryan’s Bhool Bhulaiyaa 3 are scheduled to release on Diwali this year. However, what if one of the films were moved up to coincide with Gandhi Jayanti?
For many Indian filmmakers, national holidays represent a prime opportunity for film releases. This is largely due to the potential for increased audience turnout during special occasions and festivals, whether it be Eid, Diwali, Gandhi Jayanti, or Christmas. This year, two highly anticipated sequels are set to hit theaters on Diwali, leading to a significant showdown in 2024: “Singham Again,” the third installment in Rohit Shetty and Ajay Devgn’s Singham franchise, and “Bhool Bhulaiyaa 3,” featuring Kartik Aaryan.
This situation presents a challenge for audiences, who must choose between a police drama and a horror comedy. However, what if fans didn’t have to make that choice? On Independence Day this year, a notable competition occurred between “Stree 2,” starring Rajkummar Rao and Shraddha Kapoor, and “Khel Khel Mein,” featuring Akshay Kumar.
As is often the case with such clashes, one film triumphed at the box office while the other struggled. Nevertheless, the scenario may differ for “Singham Again” and “Bhool Bhulaiyaa 3.” Imagine if Rohit and Ajay opted to move their cop film’s release to Gandhi Jayanti, another significant national holiday, instead of Diwali. Previously, “Sky Force,” starring Akshay, Sara Ali Khan, and Veer Pahariya, was slated for release on October 2, but recent reports indicate a delay.
This change would open up Gandhi Jayanti, allowing “Singham Again” to face no competition, while also giving “Bhool Bhulaiyaa 3” a fair opportunity to make an impact at the box office.
Why should Singham Again change their release date..
There is a question regarding the necessity for Singham Again to alter its release date now that Bhool Bhulaiyaa 3 has claimed the Diwali slot. The release date for Kartik’s film was established over a year ago, designating Diwali as its premiere. In contrast, Singham Again was initially set for an August 15 release, coinciding with Independence Day, but was postponed to Diwali due to unfinished filming and other production tasks. Fans are eagerly anticipating both films, but many had hoped to see the cop drama released first, prompting calls on social media for the producers to move up Singham Again’s debut. The excitement surrounding the film has intensified, particularly due to the impressive cast.
Ajay will return to his role in Singham Again, joined by fellow on-screen officers Ranveer Singh and Akshay Kumar, along with notable stars like Kareena Kapoor Khan, Deepika Padukone, and Tiger Shroff. Arjun Kapoor is set to portray the antagonist.
Allu Arjun’s Pushpa 2 comes to Bhool Bhulaiya 3’s rescue vs Singham 3? Here’s how
Singham 3 – Bhool Bhulaiyaa 3 – Pushpa2
The situation may be more complex than it appears, as Anil Thadani of AA Films is the distributor for Bhool Bhulaiyaa 3. According to a source, Anil Thadani has proposed a combined deal for Bhool Bhulaiyaa 3 and Pushpa 2: The Rule to single-screen theater owners. The source noted, “Anil Thadani has successfully distributed films such as Kalki 2898 AD and Devara in 2024, and is now preparing for Bhool Bhulaiyaa 3, Pushpa 2, and Game Changer. Through AA Films, he has presented a joint offering for Bhool Bhulaiyaa 3 and Pushpa: The Rule to single screens and non-national chains, aiming to secure favorable positioning against the competing film, Singham Again, from the Rohit Shetty cop universe.” The source added, “The goal is to optimize and secure the best possible arrangements for these feature films.
Anil Thadani has a history of releasing multiple films simultaneously and is employing effective strategies to ensure Bhool Bhulaiyaa 3 reaches its audience successfully.” Both films are set to release during Diwali, and the distribution in multiplexes and single screens throughout India will play a crucial role in determining which film emerges as the box office champion.
