Fashion brand Snitch has announced the launch of its 25th store in Dehradun, which represents a critical turning point in its explosive offline growth.
In the past eight months, the company has successfully opened 25 stores in various cities, including Pune, Ahmedabad, Gandhinagar, Bangalore, Indore, Dehradun, Surat, and Mumbai, among others.
The brand initiated its offline expansion with the launch of its inaugural store in Bangalore. Snitch aims to further extend its presence across the nation by the conclusion of FY ’25, having made significant progress in the first two quarters of the current fiscal year. The company is on track to achieve its anticipated Gross Merchandise Value (GMV) of 600 crore, with offline revenue projected to account for approximately one-third of this total.
New store openings are occurring biweekly. As part of its comprehensive growth strategy, Snitch plans to penetrate emerging markets such as Delhi, Madhya Pradesh, Bhubaneswar (Odisha), and Rajasthan. This targeted approach aims to enhance brand visibility in Tier-1 and Tier-2 cities. Siddharth Dungarwal, the Founder of Snitch, remarked, “Reaching the milestone of our 25th store in such a brief period is an extraordinary achievement for us.
We have always aspired to connect with every region of the country, remaining close to our customers while providing the most fashionable, high-quality clothing at unparalleled prices.” The 25th store, located on Rajpur Road in Dehradun, covers an area of 3,200 sq. ft. and features a wide array of Snitch’s clothing and accessories, specifically curated to attract the Gen Z demographic.
Leading fashion brand Snitch has announced the inauguration of its 25th store in Dehradun, representing a notable achievement in its swift offline expansion strategy. The brand commenced this journey with its inaugural store in Bangalore and has successfully launched 25 additional stores in various cities, including Pune, Ahmedabad, Gandhinagar, Indore, Surat, and Mumbai, over the past eight months. This remarkable accomplishment has been realized within the first two quarters of the fiscal year, with aspirations to broaden its presence across the nation by the conclusion of FY25. This expansion highlights Snitch’s dedication to providing stylish, high-quality fashion for men while exploring new market opportunities. With a new store opening every two weeks, Snitch is on track to reach its ambitious gross merchandise value (GMV) target of 600 crore, with offline sales projected to contribute approximately one-third of the total.
The brand’s physical stores enhance the customer experience by offering a sophisticated blend of contemporary design and engaging interactions, achieving conversion rates of 50-60%. By establishing a closer connection with customers, these stores enable Snitch to gain valuable insights into consumer preferences, ensuring that fashion remains accessible to all while fostering strong customer relationships across diverse regions.
About Snitch
Snitch crafts clothing for the fashion-forward modern man encapsulating inspirations from around the globe. Started in 2020 as a D2C brand with its website snitch.co.in, Snitch offers an unconventional style ethos as a men’s fast fashion brand and designs styles in response to the latest trends.
