Mercedes-Benz EQS 580 4MATIC ‘Celebration Edition’ launched at Rs 1.30 crore.
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Mercedes-Benz has redefined electric luxury in India with the launch of the EQS 580 4MATIC Celebration Edition, a limited-run masterpiece priced at Rs. 1.30 crore (ex-showroom). Restricted to just 50 units, this flagship sedan celebrates the brand’s soaring success in the luxury battery electric vehicle (BEV) market, boasting a 73% sales growth year-to-date May 2025. With an unrivaled ARAI-certified range of 857 km, sumptuous rear-seat enhancements, and cutting-edge technology like MBUX Augmented Reality navigation, the Celebration Edition sets a new benchmark for opulence and performance. Alongside the launch, Mercedes-Benz expanded its luxury footprint with 11 new touchpoints in 2025, including a bespoke Atelier Experience centre in Chennai. This blog explores the EQS Celebration Edition’s standout features, its place in Mercedes-Benz’s electrified lineup, and why it’s turning heads in India’s luxury EV scene.
A Limited-Run Icon: What Makes the Celebration Edition Special
The EQS 580 4MATIC Celebration Edition is a love letter to Mercedes-Benz’s top-end BEV customers, designed to elevate the rear-seat experience while retaining the sedan’s aerodynamic prowess and blistering performance. Launched on June 16, 2025, at Chennai’s Atelier Experience centre, this exclusive model—priced identically to the standard EQS 580 at Rs. 1.30 crore—packs bespoke upgrades that cater to chauffeur-driven elites. Limited to 50 units, it’s a collector’s gem, commemorating Mercedes-Benz’s dominance in India’s luxury EV segment, where models like the EQS sedan, EQS SUV, EQS Maybach, and G 580 with EQ Technology have fueled unprecedented demand.
The Celebration Edition’s standout feature is its Rear Seat Comfort Package, transforming the back into a first-class lounge. Executive Seats recline up to 38 degrees, offering multicontour massage functions, lumbar support, and neck/shoulder heating for unparalleled relaxation. The Chauffeur Package allows electronic adjustment of the front passenger seat from the rear, maximizing legroom. Wrapped in full Nappa leather with chrome-trimmed designer belt buckles and ambient lighting, the cabin exudes sophistication, rivaling private jets. Social media buzz on X hailed the rear-seat upgrades, with one user noting, “This is the ultimate boss-mobile for India’s elite.”
Power and Range: The Pinnacle of Electric Performance
Under the hood—or rather, floor pan—the Celebration Edition retains the EQS 580’s formidable dual-motor setup, delivering 516 bhp (385 kW) and 855 Nm of torque through a 4MATIC all-wheel-drive system. It sprints from 0–100 kmph in a claimed 4.3 seconds, with a top speed capped at 210 kmph, blending supercar acceleration with limousine serenity. The 107.8 kWh lithium-ion battery, placed under the floor for a low center of gravity, powers the sedan to an ARAI-certified range of 857 km—the longest of any BEV in India. Real-world estimates suggest 650–700 km, banishing range anxiety for intercity trips like Delhi to Jaipur or Mumbai to Pune.
Charging is equally impressive. A 200 kW DC fast charger juices the battery from 10–80% in 31 minutes, while a 22 kW AC charger achieves a full charge in 6 hours 25 minutes. An 11 kW onboard charger is standard, with a 240-volt household charger taking 11 hours for a full top-up. Mercedes-Benz’s 10-year battery warranty and service intervals every two years or 30,000 km sweeten the deal, with service packages starting at Rs. 85,000. The EQS’s efficiency, aided by its 0.20 drag coefficient—the world’s most aerodynamic production car—ensures minimal energy waste, even at highway speeds.
Tech That Wows: MBUX Hyperscreen and AR Navigation
The Celebration Edition’s interior is a tech lover’s dream, dominated by the 56-inch MBUX Hyperscreen—a seamless glass panel housing three OLED displays: a 12.3-inch driver’s display, a 17.7-inch central infotainment screen, and a 12.3-inch passenger display. Rear passengers enjoy dual 11.6-inch displays and a 7-inch MBUX tablet for controlling features like climate and seating. The Hyperscreen’s haptic feedback, pre-installed games, and 3D maps create a futuristic cockpit, with X users calling it “a spaceship on wheels.”
A highlight is the MBUX Augmented Reality navigation, which overlays live camera images with route guidance, enhancing situational awareness in chaotic Indian traffic. Other tech includes a colored AR heads-up display, a 15-speaker 710 W Burmester 3D sound system, four-zone climate control, and wireless charging pads. The cabin’s yacht-inspired design, with soft-touch materials and two-tone upholstery options, feels palatial, though some critics note it falls short of the S-Class’s rear-seat opulence.
Safety and Handling: A Fortress on Wheels
The EQS 580 Celebration Edition is a safety titan, boasting a five-star Euro NCAP rating. It features nine airbags, advanced driver assistance systems (ADAS) like adaptive cruise control, lane-keeping assist, automatic emergency braking, and blind-spot detection. Additional aids include rear cross-traffic assist, a 360-degree camera, and park assist, making urban navigation effortless. A quick-access ADAS button on the center console simplifies activation, though the touch-based steering controls have drawn mixed reviews for being fiddly.
Handling is surprisingly agile for a 2,585 kg sedan, thanks to rear-wheel steering (offered to the first 500 customers) and torque vectoring, which sharpen cornering. The four-link front and multi-link rear air suspension with Airmatic dual-control absorbs road imperfections, though the 124 mm ground clearance requires caution over speed breakers—a common gripe for Indian buyers. The 20-inch aero alloy wheels, paired with 255/45 R20 radial tubeless tires, balance style and grip.
Exterior Elegance: Subtle Yet Striking
The Celebration Edition retains the EQS 580’s sleek, coupé-inspired silhouette, measuring 5,216 mm long, 1,926 mm wide, and 1,512 mm tall, with a 3,210 mm wheelbase nearly matching the S-Class. Its front features a blanked-out grille with illuminated three-pointed stars, digital LED headlamps, and a full-width LED DRL strip. The rear sports 3D helix taillights with a light bar, flush door handles, and a panoramic sunroof, enhancing its futuristic appeal. Available in five colors—High-Tech Silver, Graphite Grey, Sodalite Blue, Obsidian Black, and Diamond White Bright—the sedan’s design turns heads, though it lacks the aggressive flair of the AMG EQS 53.
Green Charging: Sustainable Power for the Future
The EQS 580 Celebration Edition aligns with Mercedes-Benz’s commitment to sustainability through green charging, prioritizing electricity from renewable energy sources. With the Mercedes me app and remote navigation services, owners can seamlessly locate charging stations powered by solar, wind, or hydroelectric energy, reducing their carbon footprint. The app provides real-time range updates and identifies nearby or route-specific charging points, while Predictive Navigation with Electric Intelligence plans optimal charging stops for long journeys. Owners can also manage charging settings and activate pre-entry climate control remotely, ensuring efficiency and comfort. Access to these services requires a personal Mercedes me ID and agreement to the terms of use for Mercedes me connect services, with the vehicle paired to the user account. Services are free for an initial term, renewable for a fee within one year of first registration or operation, provided they remain available for the vehicle.
Charging Options and Digital Extras for Seamless Planning
The Celebration Edition offers versatile charging solutions tailored to modern electric mobility. At home, a Mercedes-Benz wallbox delivers convenient overnight charging, while on the road, owners can access public charging stations or high-speed DC fast chargers on highways, like those in India’s growing network. The EQS supports 200 kW DC fast charging (10–80% in 31 minutes) and 22 kW AC charging (0–100% in 6 hours 25 minutes), ensuring flexibility. Digital tools enhance reliability, with Navigation with Electric Intelligence automatically scheduling charging stops based on traffic, range, and charger availability. The Mercedes me app provides remote access to these features, allowing owners to plan journeys with confidence and arrive stress-free, whether navigating Mumbai’s bustle or cruising to Goa.
Mercedes-Benz’s Luxury Expansion: Atelier Experience and Beyond
The Celebration Edition’s launch coincided with Mercedes-Benz’s aggressive retail push, adding 11 luxury touchpoints in 2025, including boutique showrooms in Jammu, Delhi NCR, Hyderabad, Mumbai, and Chennai. The Adyar, Chennai, Atelier Experience centre, inaugurated on June 16, 2025, offers a curated luxury experience with personalized wall designs, digital configurators, and access to the MANUFAKTUR customization program for hyper-personalized builds. Exclusive lounges like the Maybach Lounge and G-Class Lounge cater to ultra-high-net-worth clients, with 19 more touchpoints planned in cities like Kanpur, Patna, and Udaipur by year-end.
Santosh Iyer, MD and CEO of Mercedes-Benz India, emphasized the dual focus: “The EQS Celebration Edition signifies growing customer interest in our top-end BEVs, while our qualitative network expansion introduces boutique luxury experiences in metropolises like Chennai.” The brand’s 2 lakh made-in-India cars milestone, including the EQS 580 as the first locally assembled EV, underscores its commitment to local production, benefiting from a 5% GST rate versus 28% for ICE vehicles.
The Competition: Standing Alone in Luxury EVs
The EQS 580 Celebration Edition faces minimal direct competition in India’s luxury EV market. The BMW i7, priced at Rs. 2.03 crore, offers similar tech but a shorter 625 km range. The Porsche Taycan and Audi e-tron GT, starting at Rs. 1.67 crore and Rs. 1.72 crore, prioritize sporty dynamics over range, with 500–600 km per charge. Globally, the Tesla Model S competes, but its absence in India leaves the EQS unchallenged for buyers seeking range, luxury, and local assembly advantages. The EQS undercuts the S-Class (Rs. 1.79 crore) on-road, thanks to EV tax breaks, making it a compelling alternative for eco-conscious elites.
Why the Celebration Edition Matters
The EQS 580 Celebration Edition isn’t just a car—it’s a statement. Its 857 km range eliminates range anxiety, a critical barrier in India’s nascent EV infrastructure. The rear-seat focus aligns with the preferences of India’s chauffeur-driven market, where bosses value comfort over driving thrills. The limited-run exclusivity and Nappa leather indulgence appeal to collectors, while the MBUX Hyperscreen and AR navigation showcase Mercedes-Benz’s tech leadership. X posts reflect excitement, with one user noting, “800+ km range and that rear-seat luxury? Mercedes is untouchable.”
However, the Celebration Edition isn’t flawless. The low ground clearance challenges Indian roads, and the rear-seat experience, while lavish, doesn’t match the S-Class’s plushness. The touch-based steering controls frustrate some, and the 50-unit cap may leave buyers scrambling. Yet, with a 73% BEV sales surge and new showrooms catering to tier-2 cities, Mercedes-Benz is betting big on India’s luxury EV future.
The Road Ahead for Mercedes-Benz EVs
The Celebration Edition cements the EQS 580’s status as India’s premier luxury EV, but Mercedes-Benz’s ambitions extend further. The brand’s EV portfolio—EQA, EQB, EQE SUV, EQS sedan/SUV, EQS Maybach, and G 580—caters to diverse segments, with the EQS 450 and G 580 Edition One recently launched. Plans to assemble more EVs locally align with India’s sustainability goals, as Union Minister Nitin Gadkari praised at the EQS 580’s 2022 launch: “The Indian auto sector is a GST giant, and EVs like the EQS set the tone.” The brand’s 2050 accident-free driving vision, powered by ADAS, underscores its innovation drive.
As India’s EV charging network grows—albeit slowly—the EQS’s long range and fast-charging prowess make it future-ready. Its local assembly in Pune, alongside the S-Class and Maybach, positions India as a global EV hub, with exports to follow. For buyers, the Celebration Edition offers unmatched luxury, performance, and exclusivity, backed by Mercedes-Benz’s expanding bespoke retail network.
Disclaimer: This blog is based on publicly available information from news reports and social media posts as of June 17, 2025. The content is rephrased for clarity while preserving the essence of the sources. Details about the EQS 580 Celebration Edition’s features and availability are subject to change.
Source: News reports from Autocar India, CarDekho, ZigWheels, Hindustan Times, The Times of India, and posts on X.
