Markus Neubrand has been appointed by Puma to the positions of chief financial officer (CFO) and management board member, with effect from 1st October 2024.
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The corporation announced in a press release that Hubert Hinterseher’s existing contract is set to conclude on December 31, 2024, pending mutual agreement. Markus Neubrand, 48, most recently served as the chief financial officer for Guess. Prior to that, he held the position of group chief financial officer at the luxury apparel brand MCM Worldwide. Before his tenure at MCM, Neubrand was the chief operating and chief financial officer for the Americas at Hugo Boss. According to the company, Neubrand will oversee Puma’s finance, investor relations, legal, IT, and business solutions divisions. “Markus is an experienced finance expert with extensive expertise in capital markets, financial planning, and operations,” stated Arne Freundt, CEO of Puma. “His strong industry insight and people-centric approach make him an excellent addition to the Puma family.” As of October 1, 2024, Puma’s management board will consist of Arne Freundt, CPO; Markus Neubrand, CFO; and Anne-Laure Descours, CSO.
The corporation announced in a press release that Hubert Hinterseher’s existing contract is set to conclude on December 31, 2024, pending mutual agreement. Markus Neubrand, 48, most recently served as the chief financial officer for Guess.
Prior to that, he held the position of group chief financial officer at the luxury apparel brand MCM Worldwide. Before his tenure at MCM, Neubrand was the chief operating and chief financial officer for the Americas at Hugo Boss.
By the conclusion of the year, Puma’s management committee will undergo a significant transformation.
This follows the announcement regarding the impending departure of Anne-Laure Descours, the head of sourcing, alongside the official confirmation of a new finance director. Hubert Hinterseher, who has dedicated two decades to the Group in various legal and financial roles and has served as finance director since 2021, will depart from Puma at the year’s end. His successor is set to assume the role on October 1. Notably, Markus Neubrand, aged 48, does not hail from within the ranks of the German sports equipment manufacturer. Most recently, he served as CFO of Guess, located in Lugano, Switzerland. Prior to that, he held the same position at the luxury brand MCM Worldwide and also worked for the US subsidiary of the German group Hugo Boss, where he was COO from 2014 to 2020. A significant portion of his career has been spent with the Metzingen-based group.
We are pleased to announce the appointment of Markus to Puma. He brings a wealth of experience as a financial executive, with significant expertise in operations, financial planning, and stock market dynamics. His profound industry insight and personable approach position Markus as an ideal addition to the Puma family,” stated CEO Arne Freundt. He also took the opportunity to express gratitude towards the outgoing CFO: “Hubert’s unwavering commitment and dedication to the brand and the Puma family have been instrumental in our achievements over the past two decades. I wish him every success in his future endeavors, both professionally and personally.” Following his support for the transition to his successor in the final quarter of 2024, the CEO will depart from the Group.
Markus Neubrand will become a member of the management committee, joining Arne Freundt, product director Maria Valdes, and, until the year’s end, Anne-Laure Descours. For the upcoming year, Puma anticipates a sales growth of approximately 5% after accounting for currency fluctuations, with operating income projected to be between €620 and €670 million.
