Pet Supplements Market Size Worth $1.05 Billion by 2027 | CAGR: 6.4%
Table of Contents
The global market for pet supplements was valued at approximately USD 2.49 billion in 2023 and is anticipated to expand at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2030. This growth can be largely attributed to the increasing trend of pet humanization, which has led to heightened spending on pet food, supplements, and related products aimed at maintaining their health and vitality. These supplements are designed to improve pets’ concentration, focus, and energy, bolster their immune systems, and enhance cardiovascular health. There is also a growing demand for anti-stress, anti-anxiety, and calming supplements, which are expected to gain further popularity among pet owners. Globally, pet owners are investing significantly in the health and nutrition of their pets. An article from the Insurance Information Institute, Inc. reported that total expenditures in the U.S. pet industry reached USD 123.6 billion in 2023, marking a 19% increase from USD 103.6 billion in 2020. Additionally, due to various health concerns such as arthritis, canine parvovirus, diabetes mellitus, and distemper, pet owners are increasingly turning to calming supplements, which often include ingredients like hemp oil and cannabis, thereby supporting market growth.
In recent years, private-label pet supplement companies have witnessed a significant trend. As pet owners increasingly seek tailored and specialized products for their pets, private-label brands have emerged to fulfill this demand.
The rising number of pets worldwide is further propelling the demand for pet supplements. For example, the U.S. Pet Food Industry’s 2020 pet ownership study indicated that pet ownership increased from 67% of households to a record high of 70%, as reported by the American Pet Product Association (APPA). These figures suggest strong market growth potential throughout the forecast period.
Increased investment in pet care worldwide is a significant driver of market expansion. Pet owners are increasingly willing to allocate substantial funds to ensure their pets’ well-being, resulting in a rise in health-related expenditures for animals. According to a study conducted by the Consumer Expenditure Survey of the Bureau of Labor Statistics, pet spending surged by 60% from 1996 to 2012. For example, the American Pet Products Association reported that in 2020, total expenditures on pets in the United States reached USD 103.6 billion, with pet food and treats accounting for USD 42.0 billion of that total.
During the COVID-19 pandemic, many services and retail outlets catering to dogs, cats, and birds were closed due to government restrictions on frequent visits to supermarkets and other physical stores. Consequently, a growing number of individuals sought food delivery options for their pets. This emergence of innovative solutions represented one of the few positive outcomes during the otherwise challenging COVID-19 period. The American Pet Products Association (APPA) reported a 20% increase in online food shopping for pets during the pandemic in the U.S. In contrast, prior to the crisis, 60% of pet owners purchased supplies such as food and medications from traditional brick-and-mortar establishments.
Pet supplements play a crucial role in providing essential nutrients that bolster the immune system and mitigate the risks of heart disease, cancer, inflammation, and diabetes. Additionally, supplements like fish oil, biotin, and amino acids enhance skin health and improve the ability to combat common issues such as bacterial infections, itchy skin, and environmental allergies. They also support cognitive development by supplying antioxidants, including vitamin E, vitamin C, L-Carnitine, and Coenzyme Q-10.
Pet Type Insights
In 2023, dog supplements led the pet supplement market, capturing a significant revenue share of 41.4%. This segment is anticipated to continue its dominance throughout the forecast period. Dogs remain the most favored pets globally, with a high adoption rate. The National Pet Owners Survey by the American Pet Products Association indicates that 69.0 million households in the United States own a dog. The introduction of new dog supplements by various companies is further stimulating market growth. For example, in October 2023, Greenies, a brand under Mars and Affiliates, unveiled a new line of dog supplements aimed at enhancing mobility, supporting the immune system, and promoting skin and coat health. These products are formulated without artificial flavors, preservatives, or fillers, utilizing high-quality ingredients.
Conversely, the cat segment is expected to experience the highest compound annual growth rate (CAGR) from 2024 to 2030. It has been noted that cats offer significant comfort and companionship to their owners, leading to an increased demand for cat food products and supplements. An article published by CNN Health in November 2023 reported that around 30% of the American population experiences insomnia, with at least 25 million adults suffering from obstructive sleep apnea; sleeping with cats may exacerbate insomnia. Consequently, the advantages of cat ownership have contributed to their rising adoption rates, thereby creating opportunities within this segment.
U.S. Pre-workout Supplements Market Size & Outlook
The market for pre-workout supplements in the United States is anticipated to achieve a projected revenue of approximately USD 8,673.1 million by the year 2030. From 2025 to 2030, this market is expected to experience a compound annual growth rate (CAGR) of 6.1%.
Key insights into the U.S. pre-workout supplements market indicate that it generated revenues of USD 3,775.4 million in 2019, with expectations to rise to USD 7,337.4 million by 2027. The market is forecasted to grow at a CAGR of 8.7% from 2020 to 2027. In terms of product segmentation, powder was the leading revenue-generating format in 2019, while the Ready To Drink segment is projected to be the most profitable, exhibiting the fastest growth throughout the forecast period.
Pre-workout supplements market data book summary
| Market revenue in 2019 | USD 3,775.4 million |
| Market revenue in 2027 | USD 7,337.4 million |
| Growth rate | 8.7% (CAGR from 2019 to 2027) |
| Largest segment | Powder |
| Fastest growing segment | Ready To Drink |
| Historical data | 2018 – 2018 |
| Base year | 2019 |
| Forecast period | 2020 – 2027 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Powder, Capsule/Tablets, Ready To Drink |
Europe Pre-workout Supplements Market Size & Outlook
The European market for pre-workout supplements is anticipated to achieve a projected revenue of USD 7,495.5 million by the year 2030. From 2025 to 2030, this market is expected to experience a compound annual growth rate (CAGR) of 5.8%.
Key highlights of the European pre-workout supplements market include the generation of USD 3,561.1 million in revenue in 2019. The market is forecasted to grow at a CAGR of 7.5% from 2020 to 2027. In terms of product segmentation, powder supplements were the leading revenue-generating category in 2019. The Ready To Drink segment is projected to be the most profitable, exhibiting the fastest growth throughout the forecast period. Among the countries, the United Kingdom is expected to record the highest CAGR from 2020 to 2027.
Europe data book summary
| Market revenue in 2019 | USD 3,561.1 million |
| Market revenue in 2027 | USD 6,371.0 million |
| Growth rate | 7.5% (CAGR from 2019 to 2027) |
| Largest segment | Powder |
| Fastest growing segment | Ready To Drink |
| Historical data covered | 2018 – 2018 |
| Base year for estimation | 2019 |
| Forecast period covered | 2020 – 2027 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Powder, Capsule/Tablets, Ready To Drink |
Asia Pacific Pre-workout Supplements Market Industry
The pre-workout supplements market in the Asia Pacific region is projected to experience the highest compound annual growth rate (CAGR) of 6.1% during the forecast period. This growth is largely attributed to the increasing embrace of Western fitness trends and the surging popularity of gym culture in nations such as China, India, Japan, and Australia. Additionally, heightened awareness regarding the health benefits of these supplements, which include enhanced energy levels and improved workout performance, is drawing the attention of health-conscious consumers. The region’s burgeoning middle class, characterized by rising disposable incomes and an increased emphasis on health and wellness, is further propelling market growth. Moreover, the impact of social media and fitness influencers advocating for pre-workout products is also playing a significant role in the expansion of this market.
Recent Developments
In August 2024, GAT Sport introduced Nitraflex ULTRA, an advanced pre-workout supplement available in Strawberry Watermelon, Blue Raspberry, and Peach Pineapple flavors. This innovative product is engineered to surpass the capabilities of its predecessor, Nitraflex Advanced, and incorporates state-of-the-art ingredients such as the Nitraflex ULTRA Pump & Performance Blend, SuperSodium, DopaPhen, and Dynamine. Nitraflex ULTRA is designed to improve energy levels, focus, hydration, and muscle performance for athletes.
In June 2024, Gold’s Gym unveiled its new Premium Pre-Workout, a sports nutrition solution specifically crafted for athletes aiming for peak performance. Drawing inspiration from the original Gold’s Gym located in Venice, California, this supplement is available exclusively on Amazon, complete with Prime shipping options.
Pet Supplements Take Off: A Global Boom in Preventative Pet Care
Market Trends, Data, and Future Projections (2023–2030)
Market Overview & Key Data
The global pet supplements market is exploding, driven by pet humanization, rising chronic pet health issues, and demand for natural wellness solutions. Below are critical insights:
Global Market Growth
- 2023 Market Size: $1.2 billion (Grand View Research, 2023).
- Projected 2030 Market Size: $3.8 billion (CAGR of 14.5%).
Top-Selling Supplements
- Joint health (glucosamine/chondroitin) → 32% market share.
- Digestive (probiotics) → 28%.
- Skin & coat (omega-3s) → 22%.
- Calming (CBD, melatonin) → 18% (Statista, 2023).
Regional Growth (2023–2030)
| Region | CAGR | Key Drivers |
|---|---|---|
| USA | 15% | Premiumization, aging pets, CBD legalization. |
| Canada | 13% | High pet ownership (41% households), focus on organic products. |
| Asia | 18% | Rising middle class, pet humanization in China/India. |
Concluded Details about Pet Supplements
Data Visualization (Hypothetical Graph)
Pet Supplements Market Growth
Caption: Global pet supplements market projected to triple by 2030, with Asia leading growth (Source: Grand View Research, 2023).
Why Pet Supplements Are Surging
- Humanization of Pets: 68% of owners view pets as family (APPA, 2023), driving demand for human-grade supplements.
- Aging Pet Population: 45% of dogs in the U.S. suffer from arthritis by age 8 (AVMA, 2023).
- Preventative Care Shift: 56% of owners use supplements to avoid costly vet bills (Packaged Facts, 2023).
- CBD Boom: The U.S. pet CBD market alone hit $237 million in 2023 (Nielsen).
Regional Futures: USA, Canada, Asia
1. USA
- Market Leader: Accounts for 48% of global sales.
- Trends:
- CBD Dominance: 33% of U.S. pet supplements now include CBD (Brightfield Group, 2023).
- Subscription Models: Brands like The Farmer’s Dog and BarkBox bundle supplements with food/treats.
- Regulation: FDA guidance on CBD dosing expected by 2025.
2. Canada
- Key Players: Zesty Paws and Canna-Pet lead in organic/hemp products.
- Consumer Demand: 61% of owners prioritize “clean-label” supplements (CFIA, 2023).
3. Asia
- Hotspots: China (35% market share), India (fastest-growing).
- Trends:
- E-commerce Surge: Alibaba’s pet supplement sales grew 200% YoY (2023).
- Local Ingredients: Traditional herbs (e.g., ashwagandha) gain traction.
Top Trends Shaping the Industry
- Personalization: DNA-based supplements (e.g., Embark Vet).
- Sustainability: Recyclable packaging (e.g., Pet Honesty).
- Functional Treats: Supplements disguised as snacks (e.g., VetriScience Labs).
Challenges
- Regulatory Gaps: Lack of global standards for CBD and novel ingredients.
- Over-Supplementation: 22% of vets warn against unnecessary use (AVMA, 2023).
Future Outlook (2025–2030)
- AI-Driven Recommendations: Apps like PetDesk will analyze pet health data to suggest tailored supplements.
- Lab-Grown Ingredients: Cultured collagen for joint health (e.g., Bond Pet Foods).
- Asia’s Dominance: China to surpass the U.S. as the largest market by 2030.
References
- Grand View Research. (2023). Pet Supplements Market Size Report.
- American Pet Products Association (APPA). (2023). National Pet Owners Survey.
- Brightfield Group. (2023). U.S. Pet CBD Market Report.
- Nielsen. (2023). Global Pet Wellness Trends.
