this K-pop group topped South Korea’s Brand Reputation Rankings for male idol groups in June 2025
A Historic Victory
SEVENTEEN’s ascent to the pinnacle of South Korea’s Brand Reputation Rankings for male idol groups in June 2025 marks a defining moment. Achieving a brand reputation index of 7,027,417, they surpassed BTS, who scored 6,843,685 for second place. This 22.66% increase from May reflects SEVENTEEN’s soaring popularity, driven by consumer engagement, media coverage, and fan interaction from May 14 to June 14. Keywords like “MINITEEN,” “Bad Influence,” and “HAPPY BURSTDAY” dominated their analysis, with terms such as “record,” “donate,” and “reveal” highlighting their achievements and goodwill. A 91.78% positive reaction score underscores the unwavering support of their fans, known as CARATs, cementing SEVENTEEN’s status as a K-pop powerhouse.
Marking a Decade of Impact
SEVENTEEN’s triumph coincides with their 10th debut anniversary on May 26, 2025, a milestone paired with the release of their fifth studio album, HAPPY BURSTDAY. This album, led by the chart-topping track “THUNDER,” showcases the group’s signature self-producing prowess. With 13 members—S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino—split into hip-hop, vocal, and performance units, SEVENTEEN delivers a unique blend of creativity and precision. Despite military enlistments for Jeonghan and Wonwoo, with Hoshi soon to follow, the group’s unity remains unshaken. Anniversary celebrations, including fan events and nostalgic content, deepened their bond with CARATs, fueling their ranking success.
The HAPPY BURSTDAY Effect
The release of HAPPY BURSTDAY was a catalyst for SEVENTEEN’s dominance. “THUNDER” swept music shows, securing first-place wins on programs like M Countdown and Inkigayo, driven by CARATs’ passionate support. The album’s themes of joy and resilience resonated widely, with “HAPPY BURSTDAY” trending prominently in their brand analysis. SEVENTEEN’s hands-on approach—Woozi crafting songs, Hoshi choreographing performances—sets them apart as industry innovators. A retrospective video released on June 14 offered fans a heartfelt look at their 10-year journey, amplifying their emotional impact and boosting their visibility.
Outpacing BTS in a Milestone Month
June 2025 was a landmark for BTS, with their 12th anniversary and the return of RM, V, Jimin, Jungkook, and Suga from military service between June 10 and 21. J-Hope’s HOPE ON THE STAGE FINAL concert on June 13, aligning with BTS’s debut anniversary, was a global highlight. Yet, SEVENTEEN’s strategic release of HAPPY BURSTDAY and relentless fan engagement allowed them to claim the top spot. BTS’s strong second-place finish reflects their enduring influence, but SEVENTEEN’s ability to shine in a BTS-dominated month highlights their growing stature in K-pop’s competitive arena.
A Competitive K-Pop Landscape
The June 2025 rankings reveal K-pop’s depth and diversity. BIGBANG took third place with a brand reputation index of 4,318,118, followed by SHINee at 3,639,299 and Stray Kids at 3,042,888, rounding out the top five. The top 30 list, featuring groups like TWS, TXT, HIGHLIGHT, and ENHYPEN, showcases the industry’s vibrancy. SEVENTEEN’s ability to lead this talented field underscores their unique appeal, blending self-produced artistry with global reach, and signals their readiness to shape K-pop’s future.
The Significance of SEVENTEEN’s Triumph
SEVENTEEN’s rise to the top is more than a ranking—it’s a testament to their resilience and innovation. Since their 2015 debut with 17 Carat, lauded by Billboard as a top K-pop album, they’ve evolved into global icons. Their self-producing model, where members drive every aspect of their music and performances, has earned them critical acclaim and fan loyalty. Overcoming challenges like military enlistments, SEVENTEEN’s June 2025 win in a BTS-heavy month highlights K-pop’s dynamic evolution, where new leaders can emerge alongside established giants.
Looking Ahead
With their 10th anniversary behind them, SEVENTEEN is poised for greater heights. Upcoming projects, including an Asia tour and initiatives like “MINITEEN,” signal ambitious plans. Collaborations, such as Dino’s work with veteran artists on “THUNDER,” show their innovative spirit. As Hoshi prepares for military service, the remaining members are set to maintain momentum, with CARATs eagerly awaiting new releases. SEVENTEEN’s June 2025 victory proves that in K-pop, creativity, dedication, and fan connection can propel a group to the forefront, even in the shadow of legends.
Disclaimer: This blog is based on publicly available information and is intended for informational purposes only. The views expressed are not necessarily those of any organization or individual.
Source: Korean Business Research Institute, Soompi, and SEVENTEEN’s official social media posts.
