RCB for Sale: The Future of IPL’s Red and Black Army.
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A bold new chapter awaits Royal Challengers Bengaluru as Diageo considers a $2 billion deal
The Big News: Diageo’s Potential Exit
The cricketing world was set abuzz on June 10, 2025, when Bloomberg dropped a bombshell: Diageo Plc, the British liquor giant, is reportedly mulling over selling its stake in Royal Challengers Bengaluru (RCB), the freshly crowned IPL 2025 champions. Valued at a staggering $2 billion (roughly ₹17,000 crore), this potential deal could reshape the franchise’s future and send ripples through the Indian Premier League.
Diageo, which owns RCB through its Indian arm, United Spirits Ltd., has been a key player in the team’s journey since 2016. The company took over after Vijay Mallya, the flamboyant former owner, stepped away amid financial and legal troubles. Now, with talks of a sale in the early stages, the future of one of IPL’s most iconic teams hangs in the balance.
“No final decision has been made, but the valuation of $2 billion reflects RCB’s massive brand power and loyal fanbase.” — Bloomberg Report
RCB Up for Sale : United Spirits Pushes Back
Not everyone’s buying the sale rumors. United Spirits was quick to respond, issuing a statement to the Bombay Stock Exchange (BSE) on June 10, calling the reports “speculative.” The company firmly denied any ongoing discussions about selling RCB, aiming to put the brakes on the swirling speculation.
Despite the denial, the market reacted swiftly. United Spirits’ share price jumped 3.3% on the BSE, signaling investor intrigue about the potential deal. Whether this reflects confidence in RCB’s value or skepticism about the sale remains unclear, but the numbers don’t lie—RCB is a hot commodity.
A Legacy of Loyalty and Triumph
RCB’s journey in the IPL has been a rollercoaster of heartbreak and glory. Founded in 2008 by Vijay Mallya, who snapped up the franchise for $111.6 million, the team has grown into a cultural juggernaut. From its early days under Mallya’s flashy leadership to its current era under Diageo’s stewardship, RCB has built a fanbase that’s as passionate as it is massive.
The team’s 2025 IPL victory—their first in 18 years—was a defining moment. Led by Virat Kohli, who’s been the face of RCB since its inception, the franchise finally lifted the trophy, cementing its place in cricketing history. That win didn’t just boost morale; it supercharged RCB’s brand, pushing their Instagram following to a jaw-dropping 22 million, making them the most-followed IPL team.
RCB’s Instagram following surged from 17 million in March 2024 to 22 million post their IPL 2025 win, outpacing Chennai Super Kings (18.8M) and Mumbai Indians (18.4M).
The Shadow of Controversy
RCB’s triumphant year wasn’t without its dark moments. The team faced a PR nightmare when a stampede at M. Chinnaswamy Stadium during their IPL victory celebration on June 4 claimed 11 lives. The tragedy led to the arrest of Nikhil Sosale, RCB’s Head of Marketing and Revenue, by the Central Crime Branch. Sosale’s legal team argued the arrest, made at 4:30 AM at the airport, was politically motivated, pointing fingers at Karnataka Chief Minister Siddaramaiah. The Karnataka High Court, however, refused interim bail, stating that claims of an unlawful arrest needed stronger proof.
This incident cast a shadow over RCB’s victory lap, raising questions about crowd management and the franchise’s responsibility during high-stakes events. It’s a sobering reminder that even in moments of glory, the weight of responsibility looms large.
Why Now? The Bigger Picture
Diageo’s potential sale comes at a time when India’s health ministry is cracking down on alcohol and tobacco promotion in cricket. Liquor ads are banned, but companies like Diageo have found workarounds, using soft drink campaigns featuring star players. This regulatory pressure could be a factor in Diageo’s decision to consider offloading RCB, though no official statement confirms this.
RCB’s massive valuation also reflects the IPL’s growing global clout. The league’s blend of sport, entertainment, and celebrity has made its franchises goldmines. A $2 billion price tag for RCB isn’t just about cricket—it’s about the team’s cultural cachet, social media dominance, and the unwavering devotion of its fans.
Quick Hits
2008: Vijay Mallya buys RCB for $111.6 million.
2016: Diageo takes over after Mallya’s exit.
2025: RCB wins IPL after 18 years, boosting brand value.
June 10, 2025: Bloomberg reports Diageo’s potential $2 billion sale.
Social Media King: RCB hits 22 million Instagram followers, leading all IPL teams.
Tragedy Strikes: Stampede at M. Chinnaswamy Stadium kills 11, leading to arrests.
Disclaimer: The information in this blog is based on reports and statements available as of June 11, 2025. While we strive for accuracy, some details may evolve as new information emerges. Readers are encouraged to verify details through official sources.
Sources: Bloomberg, United Spirits Ltd., Bombay Stock Exchange (BSE), Karnataka High Court filings, Instagram data.
