The order includes supplying around 1,25,000 Yoga mats to the government for its Fit India Movement.
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In a significant boost to its growth trajectory, Hylex Fashion Private Limited, a wholly-owned subsidiary of Coimbatore-based Garment Mantra Lifestyle Ltd, has secured a prestigious order worth ₹4.22 crore ($489,256) from the Ministry of Ayush, Government of India. Announced in June 2025, this contract involves supplying 1,25,000 yoga mats to support the Fit India Movement, a national initiative promoting health and fitness through yoga and physical activity. This achievement not only underscores Hylex Fashion’s manufacturing prowess but also positions it as a key player in government-backed wellness initiatives. Led by Managing Director Prem Aggarwal, the company is poised to leverage this milestone for further expansion. This blog delves into the details of the order, Hylex Fashion’s role in the textile industry, its parent company’s growth, and the broader impact on the Fit India Movement.
A Major Win for Hylex Fashion
The ₹4.22 crore order from the Ministry of Ayush marks a pivotal moment for Hylex Fashion Private Limited. The contract, set to be executed by June 26, 2025, involves the production and supply of 1,25,000 yoga mats, aligning with the government’s efforts to promote yoga as part of the Fit India Movement. This initiative, launched by Prime Minister Narendra Modi in 2019, aims to encourage a healthier lifestyle among Indians through physical activities like yoga, sports, and fitness programs.
Prem Aggarwal, Managing Director of Garment Mantra Lifestyle Ltd, expressed his pride in a statement: “We are proud to announce the receipt of this order from the Government of India—an important milestone in Garment Mantra Lifestyle’s growth journey. This development marks a significant recognition of our capabilities and underscores the trust placed in us as a reliable partner for the Fit India Movement.” He further emphasized the strategic importance of the order, noting, “This achievement positions us to tap into additional government procurement opportunities, and we are confident it will create meaningful value for our stakeholders. We remain focused on execution excellence and leveraging this momentum for sustained and inclusive growth.”
The order reflects Hylex Fashion’s ability to meet large-scale, high-quality demands, reinforcing its reputation as a trusted manufacturer in the textile and accessory sector. The yoga mats, likely made from materials like EVA (ethylene-vinyl acetate) for durability and comfort, align with the growing global demand for yoga accessories, a market valued at $16 billion in the US and $80 billion worldwide, according to a 2016 Yoga Journal report.
Hylex Fashion and Garment Mantra: A Textile Powerhouse
Hylex Fashion Private Limited operates as a key arm of Garment Mantra Lifestyle Ltd, a Tamil Nadu-based company specializing in the manufacturing, selling, and distribution of fabrics and hosiery garments. Established in Coimbatore, a hub for India’s textile industry, Garment Mantra has built a robust presence across the textile value chain, producing 100% cotton, 100% polyester, blended (cotton-polyester), and printed polyester fabrics for garments. The company manages 10 retail stores and offers over 5,000 SKUs (stock-keeping units) under brands like Hylex, Monk, and Helicon.
With a market capitalization of approximately ₹110 crore, Garment Mantra’s shares surged by 4% to ₹1.80 following the announcement of the yoga mat order, reflecting investor confidence in its growth potential. The company’s financial performance has been impressive, with Q4 FY25 revenue rising 59% year-on-year to ₹35.04 crore from ₹22.06 crore, and net profit soaring 251% to ₹1.30 crore from ₹0.37 crore. Its return on equity (ROE) stands at 7.39%, and return on capital employed (ROCE) at 7.42%, indicating solid financial health.
Hylex Fashion, as a subsidiary, plays a critical role in Garment Mantra’s expansion into institutional and government contracts. This ₹4.22 crore order follows a previous contract in June 2025 worth ₹1.19 crore from the Ministry of Ayush, highlighting Hylex Fashion’s growing prominence in supplying yoga-related products. The company’s ability to secure back-to-back government orders underscores its manufacturing capabilities and strategic alignment with national wellness initiatives.
The Fit India Movement and the Role of Yoga
The Fit India Movement, spearheaded by the Ministry of Ayush, promotes yoga as a cornerstone of physical and mental well-being. The Ministry of Ayush, established in 2014 under the Modi government, focuses on developing education, research, and propagation of traditional Indian systems like Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homeopathy. Yoga, in particular, has gained global recognition, with International Yoga Day (June 21) celebrated worldwide since its inception in 2015. The ministry’s initiatives, including the supply of yoga mats for events like International Yoga Day, aim to make yoga accessible to diverse populations, especially in rural areas.
The order for 1,25,000 yoga mats reflects the ministry’s commitment to scaling yoga infrastructure. Previous initiatives, such as the Khadi and Village Industries Commission (KVIC) supplying 60,000 Khadi yoga mats in 2019 and 50,000 mats and dresses in 2024, demonstrate the government’s emphasis on eco-friendly, locally produced yoga accessories. Hylex Fashion’s involvement in this ecosystem highlights the growing role of private players in supporting government-led wellness campaigns. By supplying EVA yoga mats, Hylex Fashion contributes to making yoga practice safe and comfortable, aligning with the Fit India Movement’s goal of fostering a fitness culture nationwide.
Industry Context: The Growing Yoga Accessories Market
The global yoga market is booming, driven by increasing awareness of health and wellness. Yoga mats, a critical accessory, account for a significant portion of the $80 billion global yoga industry, with 60% of revenue coming from accessories, as per Yoga Journal. In India, the demand for yoga mats has historically been met through imports, but initiatives like Make in India are encouraging domestic production. Hylex Fashion’s order aligns with this shift, positioning the company to capitalize on the growing demand for locally manufactured, high-quality yoga mats.
The Ministry of Ayush’s focus on yoga has also spurred economic opportunities. For instance, KVIC’s 2019 order for 60,000 Khadi yoga mats created jobs and generated ₹2.50 crore in revenue for Khadi institutions. Similarly, Hylex Fashion’s contract is expected to boost local manufacturing and employment in Coimbatore, reinforcing the region’s status as a textile hub. The company’s ability to deliver 1,25,000 yoga mats by June 26, 2025, will likely enhance its reputation as a reliable supplier for future government contracts.
Prem Aggarwal’s Vision for Growth
Prem Aggarwal’s leadership has been instrumental in Garment Mantra’s success. His strategic vision has driven the company’s expansion into institutional channels, with Hylex Fashion securing two significant orders from the Ministry of Ayush in 2025 alone. Aggarwal’s optimism about the yoga mat contract reflects his ambition to position Garment Mantra as a key player in government procurement. By focusing on execution excellence, the company aims to build on this momentum, targeting additional contracts in the wellness and textile sectors.
Aggarwal’s emphasis on stakeholder value highlights Garment Mantra’s commitment to inclusive growth. The company’s expansion into semi-urban markets through franchise-led stores and its investment in digital retail channels demonstrate a forward-thinking approach. With a robust supply chain and manufacturing capabilities, Hylex Fashion is well-equipped to meet the demands of large-scale orders, further strengthening Garment Mantra’s market position.
The Road Ahead for Hylex Fashion and Garment Mantra
The ₹4.22 crore order is a testament to Hylex Fashion’s growing influence in the textile and wellness industries. It positions the company to tap into the expanding yoga accessories market, driven by the global popularity of yoga and India’s push for self-reliance in manufacturing. The contract also enhances Garment Mantra’s visibility among investors, as evidenced by the 4% share price surge following the announcement.
Looking ahead, Hylex Fashion is likely to pursue more government and institutional contracts, leveraging its manufacturing expertise and alignment with national initiatives like Fit India and Make in India. The company’s focus on quality and timely execution will be critical as it competes with other players, including eco-friendly brands like Juru Mats and government-backed suppliers like KVIC. Additionally, Garment Mantra’s diversified portfolio—spanning hosiery, fabrics, and retail—provides a strong foundation for sustained growth.
Why This Order Matters
Hylex Fashion’s ₹4.22 crore order is more than a commercial win; it’s a step toward strengthening India’s wellness ecosystem. By supplying 1,25,000 yoga mats, the company supports the Fit India Movement’s mission to promote yoga as a tool for physical and mental health. The contract also highlights the growing role of private enterprises in government initiatives, bridging traditional manufacturing with modern wellness trends.
For Garment Mantra Lifestyle Ltd, this milestone reinforces its position as a dynamic player in the textile industry. With Prem Aggarwal at the helm, the company is poised to capitalize on emerging opportunities, from government contracts to digital retail expansion. As India continues to champion yoga globally, Hylex Fashion’s contribution underscores the power of local innovation in driving national and global impact.
Disclaimer: This blog is based on publicly available information from verified news sources, media reports, and industry discussions, intended for informational purposes only.
