Caviar teases ‘Custom iPhone 17’ ahead of official launch; starts accepting pre-orders for iPhone 17 Pro and iPhone 17 Pro Max.
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Picture this: you’re holding a bespoke iPhone 17, decked out in gold or rare materials, before Apple even takes the stage to announce it. That’s the reality Russian luxury brand Caviar is offering by kicking off pre-orders for custom iPhone 17 models well ahead of Apple’s official reveal. Known for turning smartphones into jaw-dropping works of art, Caviar is letting you claim a personalized version of Apple’s next flagship before the hype train leaves the station. With rumors swirling about a sleek new design, AI-powered features, and a game-changing iPhone 17 Air, this early move is sparking excitement. Let’s unpack Caviar’s bold play, dive into what’s expected from the iPhone 17 series, and explore why this pre-order buzz is stealing the spotlight!
Caviar’s Early Leap: Luxury Pre-Orders Unleashed
Caviar, the Dubai-based brand that transforms smartphones into high-end showpieces, isn’t waiting for Apple’s green light. They’ve opened pre-orders for custom iPhone 17 models, even though Apple hasn’t dropped a single official detail about its 2025 lineup. This daring move lets you secure a tailor-made iPhone 17 that screams exclusivity. On Caviar’s website, a banner under the “Custom iPhone 16” section teases “Custom iPhone 17” designs, shouting, “Looking to stay ahead? Pre-order the iPhone 17 now and be the first to receive it this fall.”
The visuals are based on leaks, hinting at what the iPhone 17 might look like—think premium finishes, intricate engravings, and materials that turn heads. Caviar hasn’t shared pricing or specs yet, but their history gives us a clue. Their custom iPhone 16 Pro Max, dubbed The Great, The Terrible, The Magnificent, costs a staggering $300,790 (≈₹2.58 crore), making it their priciest offering. Expect the custom iPhone 17 to carry a similar luxury price tag, perfect for those who want a phone that’s as much a status symbol as a gadget.
iPhone 17 Series: What’s on the Horizon?
Apple is gearing up to launch the iPhone 17 series in September 2025, sticking to its usual fall rhythm. The lineup is expected to include four models: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a brand-new iPhone 17 Air. Here’s the scoop on what’s coming:
A Sleek New Look
The iPhone 17 series is rumored to sport one of Apple’s biggest design shake-ups since the iPhone X. The iPhone 17 Air is the star, with a super-slim 5.5mm to 5.6mm body—thinner than any iPhone and even the Samsung Galaxy S25 Edge. The standard iPhone 17 might grow to a 6.3-inch display, matching the iPhone 17 Pro, while the Pro Max keeps its 6.9-inch screen. The Air could land with a 6.6-inch display, blending size and portability.
The iPhone 17 Pro Max is tipped to have a redesigned camera module—a horizontal, rectangular bump with three 48MP lenses, a LiDAR scanner, and a flash shifted to the right. The standard iPhone 17 will likely stick with a vertical dual-camera setup, while the Air might opt for a single rear lens to stay sleek. A half-aluminum, half-glass chassis could make these phones tougher while supporting wireless charging.
Next-Level Displays
Every iPhone 17 model is set for a display upgrade. The Pro and Pro Max will keep their 120Hz ProMotion LTPO displays for ultra-smooth scrolling, while the standard iPhone 17 and Air are expected to hit 90Hz refresh rates, a big jump from the 60Hz on current non-Pro models. Samsung’s M14 OLED panels could push brightness to 3,000 nits, perfect for sunny days. The Pro Max might shrink its Dynamic Island using metalens tech, slimming down Face ID components for a cleaner look.
Performance Boosts
Running on iOS 26, unveiled at WWDC 2025, the series will bring a “liquid glass” UI redesign and new Apple Intelligence features like live translation and smarter Siri interactions. The A19 chip is expected across the lineup, with the Pro and Pro Max getting the A19 Pro for extra grunt. All models might jump to 16GB RAM to power AI tasks, up from 8GB in the iPhone 16 series. Apple’s new C1 modem could debut on the Air, with others using Qualcomm chips. A custom Wi-Fi 7 chip promises faster, efficient connectivity.
Camera Upgrades
The iPhone 17 Pro and Pro Max are rumored to feature 48MP telephoto lenses and a 24MP front camera, boosting low-light performance and cropping flexibility. The standard iPhone 17 and Air might keep a 24MP selfie lens with simpler rear cameras. The Pro Max’s new camera bar could enable spatial video recording for Vision Pro, thanks to its vertical lens setup.
Battery and Charging
The iPhone 17 Air might trade battery life for its slim design, with only 60-70% of users expected to last a full day. A silicon-anode battery and the C1 modem could help it match the iPhone 16’s endurance. The Pro models might use vapor chamber cooling for better heat management. All models could hit 35W wired charging via USB-C, up from current speeds, with MagSafe and Qi2 wireless charging still in play.
Pricing in India
Pricing could rise due to new tech and potential tariffs. The iPhone 17 might start at ₹79,900, the iPhone 17 Air at ₹89,900, the iPhone 17 Pro at ₹99,900, and the iPhone 17 Pro Max at ₹1,19,900. Tariffs could push the Pro Max to ₹1,90,000. A rumored iPhone 17e (budget model) might hit ₹59,900 in spring 2026.
Why Caviar’s Pre-Orders Are a Big Deal
Caviar’s pre-order strategy is a stroke of genius for those who crave exclusivity. Their custom iPhones often boast rare materials like gold, titanium, or exotic woods, with designs that make your phone a conversation starter. Pre-ordering means you’ll get your hands on a unique iPhone 17 shortly after Apple’s launch, setting you apart from the crowd. The downside? You’ll need serious cash, and since Caviar’s designs are based on leaks, there’s a slight risk they won’t match the final product perfectly.
Apple’s iPhone 17 Launch Timeline
Apple is expected to unveil the iPhone 17 series around September 8-10, 2025, likely on a Tuesday or Wednesday. Pre-orders should start September 12, with sales kicking off September 19. The event will probably take place at Apple’s Cupertino HQ, though some speculate a Monday, September 8, date to follow the iPhone 16’s lead. Production delays could push specific models, like the Air, to October, similar to past launches.
Why This Matters
The iPhone 17 series is poised to shake things up with its ultra-thin Air model, upgraded cameras, and AI smarts. Caviar’s pre-orders add a layer of luxury, letting you customize your iPhone 17 before it’s even official. But with potential price hikes and tariff concerns, it’s a decision worth weighing. Whether you want the budget-friendly iPhone 17, the sleek Air, or the powerhouse Pro Max, this lineup has something for everyone.
Will You Go Luxe or Wait for Apple?
Caviar’s pre-order offer is a tempting chance to own a one-of-a-kind iPhone 17, but it’s a pricey gamble based on unofficial designs. If you’re ready to splurge, head to Caviar’s website to reserve yours. Otherwise, hold tight for Apple’s September reveal to see the full picture. Are you drawn to Caviar’s custom creations, or will you wait for Apple’s big moment? Share what’s got you hyped!
Disclaimer and Source: The information in this blog is based on official announcements, leaks, and reports available as of June 24, 2025. The views expressed are for informational purposes and do not reflect official statements from all parties involved.
